A One-on-One With Linx Dating Founder Amy Andersen — How She Turned Into “Silicon Valley’s Cupid”

The Short variation: if they’re creating current release of an already-cool product or coming up with the following huge thing in technology, singles in Silicon Valley often leads fast-paced resides — consequently dating often gets wear the backburner. Since 2003, Linx Dating and its own creator Amy Andersen have-been handling the needs of these busy, relationship-minded pros with a curated, personalized, and intuition-based matchmaking system.


From Bing to Apple to Lyft to Github, Silicon Valley is known for the juggernaut technology businesses and revolutionary start-ups, so much in fact that there surely is even a favorite tv program known as after it. Silicon Valley normally noted for the enthusiastic, hardworking, creative, and devoted those who just work at these lenders — all of these lends really to an effective job not fundamentally a successful relationship life.

“A lot of these folks are very concentrated with regards to jobs that certain day they awake and believe ‘Oh my personal gosh, I need to get a hold of my match. Just how do I begin doing that?'” stated regional matchmaker Amy Andersen. Linx Dating is how they start doing that.

Created by Amy in 2003, Linx, for small, is actually a curated matchmaking service for all busy, high-profile unmarried professionals in Silicon Valley therefore the surrounding Bay region (and additionally all over the globe) thatn’t had the oppertunity to get the connection they desire. Now, the business is recognized as “Silicon Valley’s Matchmaker” and Amy its “Cupid.”

Amy lately told all of us towards “aha time” that started it-all, the girl client-to-client vetting procedure, the algorithm-less, intuition-based matchmaking, in addition to individual interactions she develops using the individuals she assists.

Bridging the space Between solitary guys in Silicon Valley & solitary ladies in San Francisco

The inspiration for Linx was available in 2000 while Amy was actually in personal customer solutions at a technology company in bay area but located in Silicon Valley. Whether or not it is at work, through pals, or simply just out, Amy usually came across women and men who have been educated, winning, appealing, and well-rounded, nonetheless were unmarried and didn’t understand precisely why.

Knowing both places perfectly, Amy pinpointed the challenge: there were a lot more available men in Silicon Valley than San Fran and much more available ladies in San Fran than Silicon Valley. Making use of their family, buddies, and jobs staying in their own respective towns and cities, putting some 50-minute car trip to free meet and fuck special someone wasn’t at the forefront of their particular brains, Amy demonstrated.

“which was my personal ‘aha minute’ where I thought ‘let’s say we happened to be to connect this difference and create these opportunities for these great feamales in san francisco bay area and these great males in Silicon Valley?'” she stated.

Amy after that invested the next three years performing just as much analysis as she could, using her business-oriented brain in order to get a far better notion of the business and interest in this type of matchmaking company. In 2003, as soon as she had all her ducks consecutively, she give up the girl work at Merrill Lynch, founded the organization, rather than seemed straight back.

“beginning Linx is one of the best choices of living,” she mentioned. “Facilitating these introductions and serving as a conduit between these two demographics has proven to be effective well during the last 12+ decades that i am carrying this out.”

From the Application to Even the marriage, Amy could there be Every Step

Amy requires an extremely practical approach with her customers from just starting to conclude, learning each individual independently, making use of their unique certain wants and requires during matchmaking, and offering her qualified advice all along the way.

A One-on-One, In-Depth Vetting Process Ensures High-Caliber Clientele

At Linx, it-all begins with the grade of the customers. While other matchmaking organizations might take whoever is applicable, Linx has actually a comprehensive referral-based vetting system that makes their own clientele stay ahead of others. Every aspiring user must certanly be suggested by a former or present member, a pal or contact of Amy’s, or even the love.

Amy obtains a lot of recommendations day-after-day and displays each choice by herself. And whether or not they’re 22 or 72, Asian or Latino, lawyers or artists, Amy wants people that are intelligent, healthier, relationship-minded, accomplished, challenging, and leading fascinating life overall.

“provided that a person is actually excited about their job, that’s what i am trying to find. Beyond that, I’m searching for people that are well-rounded. Whether it is volunteering or cooking or whatever it’s, i recently want to see they have a colorful, fascinating existence,” she said. “When someone states in my experience ‘All i actually do is actually work’, I’m probably not likely to should make use of all of them. Not only perform they not have stability within their resides, but in my experience which is in addition indicative they don’t have time for a relationship.”

Following the original assessment, Amy creates a private meet-and-greet, which she mentioned is an essential section of getting a customer. This is when Amy gets to understand the person, listen to their particular personal tale, and then determine whatever’re looking for in somebody (and the things they’re not finding).

Most importantly, Amy is actually identifying if the woman organization could be the right fit for each party. Whether some one isn’t really 100percent over their unique ex or can be found in a painful period of their existence, her impulse can determine if the time is actually down.

“The meet-and-greet is an important session for me but way more for this possibility to have a browse of what Linx is about,” she stated. “men and women get the answers that they’re interested in from meet-and-greet, that is certainly important because anybody exactly who goes down that roadway being a client, i wish to be sure they feel prepared to accept this technique.”

If meet-and-greet goes really, they will come-back for a follow-up interview with Amy before choosing the account that is best for them and getting began regarding the matchmaking. And even though it seems like a lengthy procedure, Amy said its necessary because she wishes every user getting pleased with Linx and vice versa.

Matchmaking That Combines your client’s Wants & Amy’s Intuition

Besides screening every applicant, Amy is also the sole person at Linx who will the matchmaking, outsourcing her concierge services to specialists like specialist clothes stylists, make-up musicians, and psychologists.

“it is an extremely little, boutique, market matchmaking organization in comparison to most agencies that have big employees and branches all around the world etc, thus Linx is ultra customized in that respect,” she said.

Her special matchmaking system brings together the granular metrics of precisely what the individual desires in a night out together (their preferred peak, age, income, etc. in addition to their deal-breakers) and Amy’s all-natural talent and instinct for once you understand when two people belong collectively.

“today, when it comes to while I come up with a match, about 75% in case it is produced by instinct, that impulse that states ‘Oh my personal goodness, In my opinion i may be on to anything here,'” Amy mentioned.

According to those facets, Amy will then take over, scouring her database of eligible singles until she locates an ideal match per client.

On the web Pre-Introductions Get Singles Excited About Their Match

Once Amy features the woman perfect pairing, she’s going to email both men and women a “baby bio” of each other, giving them a picture from the other peoples individuality, hobbies, look, and receiving them stoked up about exactly how great they’d be together.

“i would like my customers on the edge of their particular seats, jaws on the surface, like ‘OMG this person sounds incredible,'” she stated.

They’re going to then arrive at ask Amy questions about their own match and take some time they need to opt for themselves when they believe its appropriate. During this period, Amy in addition makes sure the customers do not know both, whether through work or personal sectors as well as previous online dating sites escapades, therefore everyone has a clear slate.

“I find there may be cross-pollination using my consumers where they will have in some way have actually satisfied. I wish to abstain from a predicament where they have already fulfilled or they will have glanced at each other peoples online profiles so there had been an excuse they made a decision to forego that chance,” she said.

Enough time from Amy’s preliminary mail towards the set agreeing to meet up with usually takes 72 many hours, and also at the period Amy will be sending all of them a one-page, custom bio with much more juicy details, including their first names. Amy stated she excludes finally names through to the basic date to allow them to prevent Googling one another, getting into their heads, and ruining the miracle.

Along with Amy getting traditional, she necessitates the guy to contact the lady (no texting or emailing!) within 5 days to set up a nice big date where he addresses the lady.

Going Beyond a Matchmaker being a Liaison, Confidant, Friend & Adviser

When Amy tends to make a match, she does not only deliver all of them down about basic time with a “all the best!” She offers pre-date coaching that throws her clients comfortable and shows them ideas on how to decrease their particular fast-paced lives down (at the least for just one evening) She said this really is especially important in Silicon Valley, where everybody is actually working 24/7 and constantly have so many feelings running through their unique minds.

“i really want you to ignore every little thing surrounding you, all of the distractions in life,” Amy said. “i would like you to carefully prepare for the go out since these suits truly count. Lots is riding in it mentally and economically, and so I desire men and women to focus on those crucial details and remember how important those very first thoughts tend to be.”

“Amy provides exceeded every expectation and that I would highly recommend Linx. I have as fulfilled a fantastic man just who I would personally not need came across otherwise. We have been having situations sluggish and witnessing precisely what the future keeps.” — A Linx Representative

And since every member signs a two-year agreement (and this can be frozen at any time should they satisfy that special someone), Amy becomes equally used as they are in this journey and is able to develop a relationship beyond a professional one. She also receives wedding invites and pictures of infants who’ve been born from previous members.

“that is mainly why i really do this — it is extremely enjoyable,” she said. “Far beyond my work of being a matchmaker, i am a liaison, confidant, pal, and agent.”

Final Thoughts

Thanks to Amy’s commitment, ingenuity, and fascination with her consumers, Linx is taking care of an under-served singles industry inside online dating sector, and she is only scraped the top on which she will be able to bring to the Silicon Valley region together with globe. We’re undoubtedly eager for exactly what will come further.

“i have worked very hard to construct a great reputation here, but I feel like I have a lot more unearthing to accomplish to acquire more varied and fascinating clients who i will help,” she said.

For females who want to join Linx Dating, view here. For men enthusiastic about registering, visit here. It is possible to follow Linx and Amy on Twitter: @linxdating.